Umarex USA
  • 16-Jun-2017 to 15-Sep-2017 (CST)
  • UX-Marketing
  • Fort Smith, AR, USA
  • Salary
  • Full Time

Primary Tasks

  • Develop and implement strategies and tactics that drive qualified traffic to our digital assets and converts traffic to sales.
  • Supervise the Social Media Specialist in online reputation management and promotions.
  • Plan and execute digital advertising initiatives using a variety of organic and paid acquisition channels.
  • Produce and acquire valuable and engaging content that attracts and converts our target audiences.
  • Develops and implements strategies that drive sales for trade customers.
  • Responsible for wise use of digital marketing budget.
  • Measure and report performance of marketing campaigns and assess against goals.
  • Build strategic relationships with key industry content developers.
  • Other duties as assigned.

Minimum Required Education, Skills and Experience

  • Bachelor's Degree in marketing or related field.
  • Three (3) years' experience in a Marketing or Advertising role and Two (2) years' experience in an office setting supervisory role.
  • Demonstrated ability to establish and maintain positive online and in-person relationships.
  • Proven experience in identifying target audiences and in creatively devising marketing campaigns that engage and motivate across multiple digital channels.
  • Solid knowledge of website and social media analytics tools.
  • Experience in setting up and optimizing paid ad word campaigns and negotiating digital advertising buys.
  • Efficient in working with numbers, analyzing metrics and processing figures with spreadsheets.
  • Up-to-date with the latest trends and best practices in online marketing, ecommerce, and measurement.
  • Sound ability to convert business and marketing strategy to technology and social media/marketing applications.
  • Proficient knowledge of MS Office, Excel, Outlook, PowerPoint and social media applications.
  • Familiarity with multiple ecommerce platforms.
  • Demonstrated knowledge of emerging mobile and social media applications.
  • Ability to function and manage in non-standard situations where independent judgment is required and limited guidelines exist. 
Umarex USA
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